Why you should read it: Carmine Gallo, the author of Talk Like TED (another great communication read), turns to Aristotle’s three-part formula for persuasion, to which he says all great communicators from the founding fathers to today’s most successful business leaders adhere: ethos (credibility), logos (logic), and pathos (emotion). Communication is no longer a ‘soft’ skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.” Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Five Stars: The Communication Secrets to Get from Good to Greatīook description (via Amazon): “Ideas don’t sell themselves. Like Biesenbach’s approach? Check out his other book, 11 Deadly Presentation Sins: A Path to Redemption for Public Speakers, PowerPoint Users and Anyone Who Has to Get Up and Talk in Front of an Audience, for 100 tips on saving yourself from PowerPoint hell. It also contains examples of how to use a narrative approach in various situations like company meetings, job interviews, and presentations. This practical how-to explains why stories work, offers a simple three-part template for crafting a narrative, and includes tips on refining stories and delivering them effectively. Effective storytelling, however, often can take practice. Why you should read it: Humans are emotional beings, and narratives appeal to that, enabling them to receive and digest information more easily. You’ll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls.” “Unleash the Power of Storytelling” offers step-by-step instructions for finding, shaping and telling powerful stories. This book cuts through the hype to clarify and demystify the storytelling process. Book description (via Amazon): “The market is flooded with a dizzying array of books, experts, and resources on business storytelling.
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